Sitecore Personalization Basics – Campaigns

"As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about." -- Larry Weber In previous blog we discussed Goal based personalization, in this blog we are going to achieve personalization using Sitecore Campaigns. In a nutshell, Campaign is nothing but a promotion or marketing... Continue Reading →

Sitecore Personalization Basics – Goals

Until my career in Sitecore, I haven't got a chance to explore Personalization aspect of Sitecore.  This is one of the key feature of Sitecore Experience Platform. If you are also in same boat as me, then this is the blog for you. Right personalization strategies will help businesses achieve not only  deliver great results... Continue Reading →

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