What is Sitecore Engagement Value? The single metric that can measure the impact of customer experience and the impact of strategy across all channels. It is the point-based system that allows marketers to track the effectiveness of your channels. It measures Value of your customer experienceThe impact of strategic objective Why Sitecore Engagement Value is... Continue Reading →
Install-SitecoreConfiguration : Cannot validate argument on parameter 'Signer'. The “$_.HasPrivateKey -eq $true”I was assuming installing Sitecore 9 using Sitecore Installation Framework (v2.0) will be a cakewalk being I'm so late to the party. However, my assumption went horribly wrong when I hit a roadblock on the very first step.I have configured my local environment for... Continue Reading →
Over the last half decade, retail landscape is facing the perfect storm with declining sales growth due to fierce competition, pricing pressures from e-commerce giants such as Amazon, Alibaba, FlipKart and increasing negative consumer sentiments. Many of the retail stores are closing down or on the verge of closing down globally, as brands are unable... Continue Reading →
This is the takeaway notes that I have written down from Ryan Kroonenburg’s online training. He is a founder of A Cloud Guru (One of the Best AWS Training provider on the planet!). Let's start understanding what is AWS CloudFront service and what we can do with this. As per AWS documentation, Amazon CloudFront is a web service that... Continue Reading →
This is the takeaway notes that I have penned down from Ryan Kroonenburg's online training. He is a founder of A Cloud Guru (One of the Best AWS Training provider on the planet!). We will be having discussion on key important points on S3 (Simple Storage Service) that have high weight-age in the AWS Solution Architect Associate... Continue Reading →
In this blog, we will be focusing more on understanding different kinds of ranking in SEO i.e. Search Engine Optimization. If you are new to SEO, I will recommend to have a high level walk-through on improve website SEO. Get your page rank high in Google Links (Hyperlinks) are very essential in every website. They... Continue Reading →
SEO (a.k.a Search Engine Optimization) is way to improve your websites / pages ranking search engine results. People use search engines to receive information as quickly as possible with accuracy and relevancy.
Sitecore WFFM ( Web Forms For Marketers ) is one of the most popular modules for adding basic form on website to gather information from visitors.
We have discussed Goals and Campaigns based personalization earlier. In this last part of the personalization series , we will discuss more about personalization using Sitecore Profiles, Personas and Patterns. Profiles are the way to identify your visitor's behavior and their content interests. Before you start content profiling a detailed in-depth marketing research should be... Continue Reading →
"As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about." -- Larry Weber In previous blog we discussed Goal based personalization, in this blog we are going to achieve personalization using Sitecore Campaigns. In a nutshell, Campaign is nothing but a promotion or marketing... Continue Reading →