Over the last half decade, retail landscape is facing the perfect storm with declining sales growth due to fierce competition, pricing pressures from e-commerce giants such as Amazon, Alibaba, FlipKart and increasing negative consumer sentiments. Many of the retail stores are closing down or on the verge of closing down globally, as brands are unable... Continue Reading →
Sitecore Personalization Basics – Profile Personas and Patterns
We have discussed Goals and Campaigns based personalization earlier. In this last part of the personalization series , we will discuss more about personalization using Sitecore Profiles, Personas and Patterns. Profiles are the way to identify your visitor's behavior and their content interests. Before you start content profiling a detailed in-depth marketing research should be... Continue Reading →
Sitecore Personalization Basics – Campaigns
"As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about." -- Larry Weber In previous blog we discussed Goal based personalization, in this blog we are going to achieve personalization using Sitecore Campaigns. In a nutshell, Campaign is nothing but a promotion or marketing... Continue Reading →
Sitecore Personalization Basics – Goals
Until my career in Sitecore, I haven't got a chance to explore Personalization aspect of Sitecore. This is one of the key feature of Sitecore Experience Platform. If you are also in same boat as me, then this is the blog for you. Right personalization strategies will help businesses achieve not only deliver great results... Continue Reading →
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